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Our race week events are specially curated to share the very best of our Bluegrass with you and your loved ones! You’ll have as much fun riding on our luxury tour buses, meeting new friends and enjoying drinks and snacks as you will at your actual destinations!

Due to the logistics and restrictions of operating horse farms and distilleries, we prefer age 16 or older on our tours. We will have some family-oriented activities for the younger ones, coming soon!

*Please note: tours are non-refundable*

Champions of Racing Experience
125.00

Thursday, March 28

11:00 AM - 4:30 PM

Departs from Main Grandstand at Keeneland

This intimate small group tour takes you to two of our most exquisite Bluegrass Thoroughbred Farms: WinStar Farm and Ashford Stud! You’ll tour the grounds of both, meeting many former champion race horses, including our very own Triple Crown Champion, Justify!

In between, we’ll stop for lunch at a new favorite local spot, The Stave, for a chef-prepared lunch and cocktail flight!

As always there'll be plenty of drinks and snacks aboard your chartered bus!

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Triple Crown Experience
125.00

Friday, March 29

10:30 AM - 4:00 PM

Departs from Main Grandstand at Keeneland

Hit up three champion experiences in this one tour: meet our 2019 Honoree and Triple Crown Champion Justify at Ashford Stud, tour and taste at Woodford Reserve, and enjoy some of our very best local fare and a cocktail flight at The Stave restaurant.

You won’t find any more valuable gems than these, here in our Bluegrass! And of course, we’ll make sure you have uniquely Kentucky snacks and drinks on the ride…

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Taste of Pepper Experience
100.00

Friday, March 29

10:15 AM - 4:00 PM

Departs from Main Grandstand at Keeneland

If you like bourbon, history, ice cream, bourbon, beer, bourbon…this experience is for you!

Enjoy the scenic drive from Keeneland to Woodford Reserve (originally the Old Oscar Pepper property!) where you’ll learn the craft and history of their world-renowned bourbon whiskey, tour the grounds and taste the goods!

Then we’ll take you to the James E. Pepper Distillery District, just outside of downtown, for a plethora of fun! Enjoy lunch at Goodfellas Pizzeria and Wise Guy Lounge, sample some local ice cream at Crank & Boom, pop in to our beer sponsor’s establishment for a sip, and also tour the newly re-opened and completely renovated James E. Pepper distillery.

As always, your tour hosts will be well-equipped with stories, drinks and snacks along the way, as well!

From the beautiful drives to the amazing bourbons, and everything else you’ll have the chance to experience, this is a tour you don’t want to miss!

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Woodford + Justify
110.00

Friday, March 29

11:30 AM - 4:30 PM

Departs from Main Grandstand at Keeneland

Meet this year’s two honorees in one experience! First, you’ll depart Keeneland for Woodford Reserve, where you’ll enjoy lunch, a private tour experience and guided bourbon tasting!

Next, you’ll take the scenic route past the newly reopened Castle & Key Distillery, and in to Frankfort where we’ll make a special stop at the home of the Kentucky Bourbon Ball, Rebecca Ruth Candies!

Finally, you’ll make your way to Ashford Stud to meet Justify the Champion himself as well as get a fantastic tour of the iconic grounds!

Of course, your fun hosts will be stocked with snacks and beverages for your journey, too!

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WinStar Farm + Woodford Reserve Experience
90.00

Friday, March 29

10:00 AM - 3:00 PM or 10:30 AM - 3:30 PM

Departs from Main Grandstand at Keeneland

Visit two of our Bluegrass’ most exquisite properties - which also happen to be our primary partners this year: WinStar Farm and Woodford Reserve Distillery!

You’ll depart Keeneland on a luxury chartered bus, stocked with your very own tour hosts, beverages, snacks and FUN! We’ll take you to visit the Champions who reside at WinStar Farm (like Pioneer of the Nile, Tiznow, and more!) and also over to Woodford, where you’ll learn the craft of top-notch bourbon making! (p.s. You’ll also get to sample the goods in a guided bourbon tasting!)

Lunch will be provided at the distillery, for enjoyment on the patio or inside the visitor’s center.

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Craft Beer Experience
40.00

Saturday, March 30

2:00 - 6:00 PM

Departs from 21c Hotel

Check out three of our best craft breweries! You’ll visit our beer sponsor, Ethereal Brewing, as well as Mirror Twin Brewing and Rockhouse Brewery—some of our newest and most innovative scenes!

We’ll do the driving and provide some snacks and beer exchange on the ride; you’ll tour and receive samples at each location. Food is available for purchase at each stop as well!

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Keeneland Behind-The-Scenes Experience
25.00

Friday, March 29

8:00 AM - 10:00 AM

Departs from Grandstand South Entrance at Keeneland

For more than 75 years, The Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world’s largest Thoroughbred auction company, Keeneland conducts sales every January, April, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings back to the industry and the community in the form of higher purses, as well as millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky.

Guests will start with a guided tour of the Keeneland Grandstand and Paddock. The morning tour includes watching the Thoroughbreds during morning workouts, delicious breakfast in Keeneland's Track Kitchen and a visit to the Gift Shop! Space is limited so make your reservations now! Group will depart promptly at 8:00 AM..

 

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Keeneland's Race Day VIP Experience
85.00

Saturday, March 30

7:30 AM - 1:00 PM

Fully catered by Keeneland Hospitality!

  • VIP is located inside the Keene Barn, right at our Finish Line. You will need your ticket to check in and get your VIP bracelet for all-day access.

  • Exclusive access to indoor restrooms

  • VIP Gear Check available so your things are waiting for you after the race!

  • Continental breakfast 7:30 - 9:30 AM.

  • Hot breakfast will be served at 9:30 AM for guests who aren't racing

  • Lunch is served from 11:00 AM - 1:00 PM.

  • All-you-can-drink Ethereal craft beer!

  • ONLY those who have purchased a VIP ticket will have access to the indoor seating, restrooms and all-you-can-eat buffet and Ethereal Craft Beer!

  • Indoor and outdoor seating right at the Finish Line to watch your friends, family and fellow athletes complete their race!

  • Dedicated massage therapist

  • Cash bar also available!

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America's Prettiest Course Tours
10.00

Friday, March 29

11:00 AM -  5:00 PM

Departs from Keeneland Entertainment Center, near Expo entrance

Take a ride along America's prettiest 13.1 miles, guided by a veteran of the course. Learn about our history, landscape, geography AND where most runners' favorite views are! You’ll also receive running tips to get you prepped for Race Day.

Tour buses leave our Race Expo at Keeneland at various intervals between 11:00 AM and 5:00 PM. Each tour lasts approximately 45 minutes and capacity is 10 people per tour.

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Bourbon Steward Certification

Thursday, 3/28 or Friday, 3/29

4:30 - 6:30 PM

Bourbon 101

Friday, 3/29 3:00 PM

Saturday, 3/30 6:00 PM 

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Rare and Vintage Bourbon Tasting

Thursday, 3/28 3:00PM

Friday, 3/29 4:00PM or 8:00PM

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Post Race Party

Saturday, 3/30 8:30 - 11:00 PM

Don’t see anything that fits your schedule?

Stay tuned as we’ll be adding some self-guided and “do-it-yourself” events and activities over the next few months!

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